![]() But it all starts with color, and it should start at the front door, she said. That helps the rest of the room “come alive,” and inserts the kind of drama that separates a store from its competitors down the street. She’s installing dramatic murals of cityscapes and giant ocean surfers on background walls, and they are glowing thanks to hidden LED backlighting that creates a window effect. Post, meanwhile is thinking color and drama everywhere. “They see all of this, and there’s this huge disconnect from what they view as useful, modern, updated, exciting and young because they walk in a lot of store and see a lot of neutrals and beiges, a lot of taupes.” Make no mistake, consumers are watching these home design and fixer-upper shows or they’re buying the related magazines at the grocery checkout. “It kind of empowers them and gives them license to paint a wall the same way as the HGTV show.” “It makes for a better shopping experience for the customer who really wants to know how to put it together,” she said. 1 seller and marries it with, say, an accent chair that picks up the same colors in the walls. ![]() It captures the energy of the wall color.” This can go a step farther she said, when a retailer takes that neutral sofa it knows will be a No. “When you have a store full of bland and neutral product, color on the walls makes the product come alive. In living room, we’re selling probably 90% neutrals, beiges, whites, sage greens browns, blacks,” she said. “Let’s talk about what we typically see in bedroom: It’s a lot of brown furniture and natural wood, and the color we have is only from the top of bed that you put on it. “And I think it makes for a better shopping experience because the product stands out. For starters, she said there’s plenty of data that connects blue ceilinged offices to improved employee creativity. Ok, but does this truly make for a better shopping experience? Absolutely, she said. “Sometimes you might not remember the name of the store, but you go, ‘Oh, you know the one - with the blue ceiling.” “It changes the shopping experience,” Post said. ![]() ![]() There, Post painted the ceiling a robin egg blue, used anchor colors on each end wall - yellow and green - and added what she described as “outrageous, beautiful circular lighting” that she knows for sure produces that “wow” effect because co-owner Nick Cardi told her that was his own reaction the first time he entered the finished space. It was a former home improvement center that features a long, narrow 4,000-square-foot entrance that consumers move through before getting to the heart of the showroom. Post pointed to her work at a 62,000-square-foot Cardi’s Furniture & Mattresses showroom in Wareham, Mass., in 2016. ![]()
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